Hey everyone, Nate here. I have recently encountered some interesting experiences with house staging, including when viewing property, discussing staging with a client, and reading a report on the topic. So, I thought I’d write a post about it. Hope you enjoy!
If you are looking to sell your home here in the competitive market of the Monterey Peninsula, chances are you want to feel like your home looks its best when it is time for the “big show.” The National Association of Realtors (NAR) recently published their 2017 report Profile on Home Staging. The NAR interviewed both buyer-side agents and seller-side agents to survey what kind of impact staging — that is, arranging a house with thoughtful furniture placement and decoration to look attractive and inviting — has on a property. Here’s a quick infographic from the report:
The key take-away from the report is that, yes, staging almost always helps the home sell faster and for more money, to some degree. 39% of agents reported that it greatly decreases the time to sell. 29% of sellers’ agents reported an increase of between 1 to 5 percent of the dollar value offered by buyers, in comparison to similar homes. 21% stated that staging a home increased the dollar value of the home between 6 and 10 percent.
And this is common sense, right? Buyers get an initial impression when first viewing a home. They take it all in, and imagine themselves living there. At first viewing, it’s about the feeling of the home. A clean, light, comfortable feeling will often times go along way to making a good first impression. Likewise, a cluttered, dark and stuffy feel could make buyers reluctant to even want to walk through. In his 2016 article on marketwatch.com, finance reporter Daniel Goldstein describes one client’s experience with staging:
…Janaitis, a 42-year-old writer, used a home stager to sell her house in New Jersey when she was moving to Los Angeles.
Janaitis spent about $7,000 to the stager, who recommended changing several light fixtures and removing wallpaper and several pieces of furniture before moving rental furniture in and adding wall art.
The results were impressive, Janaitis says. “The house sold the same day and for $30,000 over the list price,” she says, and she attributes that to its staging. Later, when she began looking at homes in California, she also appreciated seeing homes that had been staged. “It really help you visualize how to use the room,” she says.
A Tale of Two Impressions
Home staging costs can vary, from $2,000 up to much more, depending on many conditions including value of the property, size, type of staging, and time frame. Not all staging is created equal. Sometimes, less is more, and it takes a careful eye to find the right balance of furniture and decor to create the light, clean, comfortable experience that pulls buyers in. Take a look at a few examples here to see the before and after:
— Fine Redesign (@fineredesign) December 1, 2016
— Lorelie Brown (@showhomeschas) July 17, 2017
Do It Yourself
You don’t always need to hire a professional stager, depending on the price-point you are at in the market. Just some simple things — again, think clean, light, and comfortable — can make a big difference. According to the survey, the most effective things you can do are cost friendly, and include:
- Deep clean
- Clean carpets
- Remove pets when showing
- Minor repairs
- Depersonalize home (remove family photos, etc)
- Landscape outdoors
- Paint touch up
- Have professional photos taken for the listing
Well, that’s it for now. What are your thoughts on staging? Let me know! Thanks for reading, and see you next time.